On this show I address which Christian entrepreneurs SHOULD build a personal brand, what all it includes and how to do it.
Hi friend! Welcome to the Christian Mompreneur Podcast, for Moms called to raise babies and businesses where we drop the guilt and step into our callings with the help of Christ! I’m so grateful YOU are here. I’m your host and fellow Mompreneur Kari Hume.
Let’s talk about personal branding as a Christian and as a Mompreneur!
- Is it okay to have a personal brand?
- Yes! Being obedient to God’s calling of building a business and brand will provide our world with hope and a better life. We can be selfless, generous, and impactful to those we are called to serve.
- Consider Jesus – he is the most powerful personal brand to have ever walked this earth!
- Keep Christ at the center and faith above success
What does salt and light mean?
In the book of Matthew we hear Jesus urging us – His followers – to become and to make disciples as we go into the world. He says:
“You are the salt of the earth; but if the salt has become tasteless, how can it be made salty again? It is no longer good for anything, except to be thrown out and trampled under foot by men.
“You are the light of the world. A city set on a hill cannot be hidden; nor does anyone light a lamp and put it under a basket, but on the lampstand, and it gives light to all who are in the house. Let your light shine before men in such a way that they may see your good works, and glorify your Father who is in heaven.
That’s from Matthew 5:13-16 New American Standard Bible (NASB)
So what does that mean for us as it relates to our lifework?
Salt is distinct, abundant, enhancing, preserving
Light is a symbol of good, hope, bright, good works, don’t stay hidden
Which Christian entrepreneurs SHOULD build a personal brand (ALL!):
- You’re an entrepreneur where you are the brand (influencer, blogger, author, coach, etc.)
- You’re a business owner or leader of one or more companies or ministries (examples Richard Branson, Dave Ramsey, Donald Trump, Oprah, Rick Warren)
- You sell products or services that are the same or similar to others (to distinguish yourself – network marketers included)
- You offer a done-for-you service (quickly build trust) VA, web designer, copywriter, cosmetologist, photographer, etc.
- When you have a personal brand, your business is more relatable and trustworthy to your ideal prospect
What all does a personal brand include:
- What you bring to the table (PEGS)
- Who you are called to serve (IP – adored, prayed for)
- Your Niche (how you uniquely serve your audience)
- Identity (your values, persona and focuses)
- Visual branding (logo, colors, fonts, photos, etc.)
- Words (what you write and what you say)
How to do it:
- Build your personal brand focused on your PEGs and your prospects needs.
- Consider the emotions you want them to feel when they encounter your brand.
- How will they identify you?
- What makes you distinct?
- Be relentless about narrowing your niche
- Always speak to and make decisions based on your ONE ideal prospect.
You can get started today using my FREE guide on Nailing Your Custom Niche.
In closing, don’t wait to build your personal brand. It’s an essential first step to creating a business or portfolio that lasts and continues to serve your ideal prospect. As you gain traction and attention, always keep Christ at the center and give all glory to Him alone.
Be sure to share this podcast with the Mom who needs it and join me in our Christian Mompreneurs Unite Facebook Group. If you haven’t already, subscribe to this podcast so you never miss an episode and if you’d be so kind, rate this show! With so much love, Kari
Need a step-by-step plan to build your comprehensive and captivating personal brand?
Check out my signature online course, Personal Brands that Captivate. I built it for busy Moms like you and me who are called to be impactful entrepreneurs in the few hours we can devote each week to our businesses. I’ll guide you every step of the way as you build your captivating personal brand and a lasting business you love.
